Our mission is to bring Shuffle dance to as many people as possible. An open platform that is used to learn and share the dancing is key to achieve this goal. To be open means that anyone can participate as a user, creator, or ideally, both. Any form a walled garden around the platform would be counter to this goal.
Content creators are in charge of their content. When someone uploads a tutorial of their creation to Bouncy Feet, the content belongs to its creator. You are not giving away your right on this content just for uploading it to the platform.
No vendor lock-in. We want creators to use the official Bouncy Feet platform to share dance courses because they wan to. Not because they are locked in. Thus, creators are free to move content to another platform at any time. Since creators own their content, they are free to remove it from Bouncy Feet. Additionally, nothings hinders an alternative platform to be created with full compatibility with content that was initially created on Bouncy Feet. The source code is out there and available for personal or commercial use to anyone.
Okay but how can you make money?
The short answer: We expect to add a paid version of the app and also allow creators to sell courses, from which Bouncy Feet GmbH will take a fair cut for providing the platform.
Even with a small number of paying users, this should be enough to cover the costs for server infrastructure. Depending on how much demand there is and how many people are willing to pay for the service, we can then put more work into research and development to make Bouncy Feet better.
As a small, independent company without external investors, we (or really, at the time of writing, I) can afford to take things slowly and let the project grow organically.